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Social media has turned niche foods into global sensations at unprecedented speed, sending demand for products like matcha, ube, acai and Dubai chocolate far beyond their traditional markets. Cornell professor Miguel Gomez says influencers can create demand spikes that supply chains struggle to meet, exposing farmers and producers to volatility and quality risks. In matcha, the surge has been especially intense: Matchaful founder Hannah Habes says demand has accelerated so quickly that shortages and rising prices have become hard to avoid, while retailers like Meadow Lane in New York are now treating sourcing as part of the product itself. As Scarlet Fu reports, viral food trends are reshaping not just what consumers want, but how global supply chains are forced to respond. (Source: Bloomberg)

India sees the Iran war weighing on growth and possibly widening its fiscal deficit as energy and shipping disruptions shortages ripple across sectors.

Fmr. Assistant Secretary of State for Political-Military Affairs Retired Brigadier General Mark Kimmitt joins David Gura and Christina Ruffini on Bloomberg This Weekend for a wide-ranging conversation on the war in Iran. Watch the full interview on Bloomberg This Weekend and watch the show LIVE every Saturday and Sunday morning. (Source: Bloomberg)

TSA worker and AFGE Local 1260 Chief Administrative Point of Contact Jill DeJanovich joins David Gura and Christina Ruffini on Bloomberg This Weekend to discuss the challenges facing TSA employees during a federal shutdown. Watch the full interview on Bloomberg This Weekend and watch the show LIVE every Saturday and Sunday morning. (Source: Bloomberg)

David Gura, Christina Ruffini, and Lisa Mateo of “Bloomberg This Weekend” play Pointed! Wager your points, leverage your bets and answer wisely. A new quiz is available to play each week on Bloomberg.com (Source: Bloomberg)